ROM Profiled by Kansas City Business Journal

The Kansas City Business Journal’s James Dornbrook profiled R·O·M Corporation recently. Portions are reproduced below. For the full article visit the Kansas City Business Journal website.

R·O·M Rolls Up Growth in New, Existing Markets by Adding Products, Talent

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Jeff Hupke (foreground), president of Belton-based R-O-M Corp., stands on the factory floor where employees fabricate various products such as these firetruck roll-up doors (background).Jeff Hupke (foreground), president of Belton-based R·O·M Corp., stands on the factory floor where employees fabricate various products such as these firetruck roll-up doors (background). Photo: Dave Kaup, KCBJ

“R·O·M Corp. continues to reinvent itself, rolling out new products and rolling up new talent, largely by acquisition.”

“Belton-based R·O·M started in 1947 as a producer of chains for snow tires, with its namesake product, Roll-O-Matic. From there, the company moved into making chain gate closures for businesses, typically seen at a mall when a business is closed. By the late 1980s, the company adapted again, moving into roll-up doors for emergency vehicles.”

“At the beginning of this year, roll-up doors for emergency vehicles accounted for about 60 to 65 percent of revenue. But with cities cutting budgets, the firetruck market is down 35 to 40 percent, forcing R·O·M to adapt again. With backing from its private equity owner, Century Park Capital Partners, R·O·M made two acquisitions for undisclosed amounts in a one-month span between August and September. Now, roll-up doors are about 35 percent of revenue.”

» Visit the Kansas City Business Journal for the complete story.