ROM Corp Names Bertrand As Prime Design Product Manager


BELTON, MO (August 27, 2012) — Taking the lead in broadening its customer base in the work truck/commercial van industry, R·O·M Corporation (R·O·M) has named Larry Bertrand as product manager of the company’s Prime Design Ladder Rack (Prime Design) line.

In his new position, Bertrand will be responsible for providing on-site guidance for customers seeking high quality, ergonomic ladder rack solutions that improve productivity and reduce accidents associated from lifting heavy, cumbersome ladders.

“Larry is a valuable asset to the Prime Design team. He brings an immense level of expertise in helping customers develop customized solutions that reduce work place accidents,” said Jeff Hupke, CEO of R·O·M. “With his experience in the industrial and truck and trailer markets, combined with his track record of outstanding service after the sale, Larry will continue to be a key player as we respond to the needs of our customers.”

Bertrand joined the R·O·M team as a part of the company’s September 2011 acquisition of Bustin Industrial Products (Bustin), located in East Stroudsburg, PA. At Bustin, Bertrand served as the Midwest sales manager for all its product groups. He has an extensive background in sales, with an emphasis on developing highly customized safety access products for the truck and trailer industry.

After acquiring Bustin, R·O·M joined with West Saint Paul, MN-based Prime Design as part of its long-term strategic initiative of growth through new product introduction and strategic partnerships. Prime Design became a division of R·O·M in March 2012.

“Prime Design has used its exceptional engineering talent to build the best ladder rack in the marketplace,” said Hupke. “Larry has the work ethic, insight and knowledge to guide customers in harnessing the product line to their greatest advantage.”

About R·O·M

R·O·M Corporation, founded in 1947, is headquartered in a 65,000 sq. ft. facility in suburban Kansas City, MO and exists to reduce workplace accidents associated with slips, trips, falls, muscle strains. R·O·M builds products that improve productivity for emergency responders, truck and trailer operators, production line employees, and public/private utility workers, to name a few.

R·O·M Corporation is ISO 9001-certified and owner of 10 U.S. and Canadian patents. The company employs talented tradesmen, machinists, engineers, sales and customer service professionals in 11 different states.



Cameron Blain, Marketing Manager, (800) 827-3692