Prime Design Improves Customer Service; Adds Seven Territory Managers

West St. Paul, MN (March 3, 2014) – Prime Design, of West St. Paul, MN, is pleased to announce the addition of seven full-time Territory Managers as part of a recent Safe Fleet realignment.

“Territory Managers in our Safe Fleet Utility division are on the ground to provide a familiar face and full support for our entire portfolio of products,” said Don Fishel, Vice President of Sales and Marketing for Safe Fleet. “Adding seven territory managers will enhance the customer experience, from the first hello to service after the sale.”

Prime Design also hired an internal Distribution Coordinator to support the Territory Managers and help grow the dealer network.

And a redesigned, interactive website will be unveiled later this summer.

“We’re committed to making it easier for customers to engage with our products and brands,” said Fishel. “We want the customer experience to be seamless, whether they work face-to-face with our territory managers, or over the phone or internet with our internal customer service team, we are constantly looking for ways to improve.”

A list of the new Territory Managers and the states they cover is enclosed.

Commenting from the tradeshow floor at the 2014 Work Truck Show, Larry Hanudel, Territory Manager for Indiana, Michigan, Ohio, and the province of Ontario notes, “I have really enjoyed meeting some of the dealers and distributors from my territory.  Prime Design builds a very solid product and I am very excited to support it.”

Safe Fleet Acquisition Corp. was formed as a holding company in October 2013, when the Sterling Group acquired and combined R·O·M and Specialty Manufacturing (SMI). The combined company, based in Belton, MO., is the leading provider of safety solutions for fleet vehicles.

About Prime Design
Established in 1992, Prime Design, based in West Saint Paul, MN, manufactures ladder racks that reduce strain and injury for utility/telecom workers, general contractors, insurance estimators and other vehicle-based occupations.  The company’s core product, “ErgoRack”, features a patented design that ensures feet remain on the safety of the ground regardless of vehicle roof height.  The ErgoRack quickly and quietly deploys and stows ladders with minimal body stress.  For more information on Prime Design please visit

About Safe Fleet
Headquartered in Belton, MO, Safe Fleet owns a portfolio of brands committed to saving life and property, reducing accidents, and improving employee efficiency and job satisfaction. These brands include: R·O·M, Bustin, Prime Design, FRC, Specialty Manufacturing (SMI), SpecFlor, Pretoria, Transpec and FoamPro.  Safe Fleet serves five major markets: Emergency, School and Transit Bus, Truck and Trailer, Utility, and Industrial.  For more information on Safe Fleet please visit

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Cameron Blain
Marketing Manager
(800) 827-3692