Industry Veteran to Lead Safe Fleet Work Truck Division

Safe Fleet is pleased to announce that effective July 1st, work truck industry veteran, Craig Bonham, will be joining Safe Fleet as the new Vice President of Work Truck. He will be responsible for driving accelerated growth in the Work Truck business unit which is an integral part of Safe Fleet’s Commercial and Passenger Transportation Group (CPTG).

As Vice President of Work Truck, Craig will lead a dedicated team of individuals in sales, product development, engineering and customer service to envision, develop, manufacture and distribute innovative safety solutions for the work truck market.

Craig is a current National Truck Equipment Association (NTEA) board member and manufacturer trustee with an impressive track record of leading organizations through aggressive transformation to deliver rapid sales growth and market share gains.

“Craig’s reputation for building mutually beneficial relationships, coupled with his extensive work truck industry experience, make him an ideal choice to lead Safe Fleet’s Work Truck business unit,” adds John Knox, President of Safe Fleet

Craig joins Safe Fleet from Reading Truck Body, a leading manufacturer of vocational work truck bodies, truck equipment, commercial trucks, and service vans, where he was most recently the Vice President of Sales and Business Development. At Reading, he provided strategic guidance to drive significant revenue growth, strengthening the company’s leadership position in the U.S. Prior to Reading, he spent 10 years with America’s Truck Body Company. During his tenure there he was a high-performing Territory Sales Manager, and was then promoted to Director of Sales, Training and Business Development. Previous to his time at America’s Truck Body, Craig was General Manager at a multi-franchise automobile dealership.

About Safe Fleet
Headquartered in Belton, MO, Safe Fleet owns a portfolio of brands that provide safety solutions to fleet vehicle manufacturers and operators around the world. These brands serve several major markets including: Bus, Rail and RV, Truck and Trailer, Work Truck, Emergency, Waste, and Industrial and Military. With over 1,100 employees and 10 manufacturing locations, Safe Fleet targets markets with increasing demand for operator, passenger, and pedestrian safety The Work Truck business unit is responsible for delivering safety and productivity solutions, such as ergonomic ladder racks, access platforms, and video and telematics applications, to the work truck industry from leading Safe Fleet brands such as Prime Design, Randall Manufacturing, ROM, Bustin, Rearview Safety, and Seon. For more information about Safe Fleet and our portfolio of brands please visit www.safefleet.net.